1) An awesome place to live

- Because of everything below!

2) Local shopping

- Greatest collection of gift shops and antique shops in Rowan County
- Three specialty beer and wine shops
- Independent coffee shops, bookstores, pharmacy, and more
- Buying Local: Can buy almost anything made locally in Salisbury’s local stores, boutiques, wine shops, gift shops, and studios

3) Wonderful restaurants and food choices

- Best collection of local restaurants in the county
- Healthy, locally grown food at the Farmer’s Market
- Delicious desserts, including homemade ice cream

4) Best opportunities to meet people

- Coffee shops and bars
- Live entertainment at the wine shops and coffee shops
- Genuine Southern Hospitality, fantastic and interesting people

5) History you cannot find anyplace else

- Ghost Walks
- Trains at the train station
- Cemeteries: some of the most fascinating historic markers in the southeast
- Great architecture: 1825–1950; one of the best collections of a variety of styles in the southeast

6) Unique and dynamic artistry

- Revolving sculpture show that changes every year
- Original public art

7) Entertainment: live, local, year round

- Three performing arts venues with a variety of openings
- Friday Nights Out, Pops at the Post, Blues & Jazz Festival, Brick Street Live
- Live music, including cover bands from around the country and the pops symphony

8) A place to celebrate: receptions, meetings, wine tastings

9) Serve others

- Give back to your downtown community or nonprofit agencies. Volunteer at Rowan Helping Ministries, Waterworks Visual Arts Center, Piedmont Players Theatre

10) Cheerwine

- A local love and a household name