We are a division of Innes Street Co. Inc. and have been in business since 1926. Ultimate Sports Apparel opened it's doors March 14, 2008. Our Website (www.conferencewear.com) was launched January 1, 2009.We have been a family owned and operated business for three generations.We offer the largest selection of collegiate merchandise in Rowan and Cabarrus counties.We specialize in ACC, Appalachian, East Carolina and Western Carolina apparal and gift items. We are located in the historic shopping district of downtown Salisbury N.C 28144. We also carry local high school and Catawba College apparel in our store."