As you know, the COVID-19 virus (Coronavirus) is a rising concern and has been declared a pandemic. This topic was discussed during the NC Main Street Conference this week as this unfortunate news broke. Downtown Salisbury, Inc. staff have spoken to other business owners and Main Street managers across the State and would like to share some of the strategies below that encourage healthy customers to shop in-store and on-line with their local small business owning friends and neighbors during this difficult period.
What You Need to Know About Coronavirus
This is an emerging, rapidly evolving situation and the City and Downtown Salisbury, Inc. will continue to monitor and provide updated information to as it becomes available.
While COVID-19 is a serious public health threat, the current immediate health risk to the general public in North Carolina is considered low at this time.
COVID-19 is most often spread through the air by coughing or sneezing, through close personal contact (including shaking hands) or through touching your nose, mouth or eyes before washing your hands.
Business Owners: Tips for Increasing Sales
Continue promoting the value of supporting locally owned businesses.
Encourage customers to buy gift cards for use at a later date.
Add online gift card sales to your website.
Consider offering delivery services –
Restaurants, if people aren’t coming to you to eat, go to them (wait staff becomes delivery drivers)
Be sure to join and use the stakeholder closed Facebook group to share good news, tips you may have found helpful, sources for affordable digital marketing consultants, and to keep their eye on the ball.
We Are Main Street – March ThemeThis month, we are celebrating Main Street YOUTH. Please be sure to join us in this month-long celebration by sharing the stories and initiatives of the young people who are making a difference in your downtown using #WeAreMainStreet.
For more details on how to get involved with the We Are Main Street campaign this month, please visit the Main Street blog.
As everyone takes extra precautions as a result of the Coronavirus, we would like to encourage each of you to buy local!
In times of economic uncertainty, it’s important to support our local business community. You might consider purchasing gift cards for local establishments. For a list of Chamber members visit https://business.rowanchamber.com/list.
Resources are being made available to help small business during this time.For more information on Coronavirus Small Business Disaster Assistance visit the following link: https://www.sba.gov.
What We Are Doing and Recommend to Protect Valued Employees and Customers
We are following CDC guidelines regarding environmental cleaning and are also increasing the frequency of cleaning city-operated buildings. We will also continue to check bathrooms to ensure handwashing supplies are stocked and available.
Posters and other educational materials have been posted and made available
Meetings with large number of employees are strongly discouraged.
The City is encouraging meetings and events be kept to a minimum and video conferencing or call-in networking utilized instead. The City will adhere to the concept of “social distancing” where a minimum of 60” distance between people is advised.
At this time, City operations will continue as normal, with the exception of City Council meetings. City Council meetings will still be open to the public; however, the City is asking that only employees who have presentations to City Council attend. The Council meeting can be watched at home on Access16 or online at salisburync.gov/webcast.
Make a Plan
If a community spread of COVID-19 happens in Salisbury, it is important to have a plan in place for yourself, your family, your staff and business. Things to consider when making your plan:
Stay informed – know where to go to receive the most accurate updates.
Ensure your entire business and household is practicing the everyday preventative actions listed above.
In light of recent announcements regarding COVID-19 and large gatherings, Downtown Salisbury, Inc. has decided to CANCEL the Ring in Spring event that was scheduled for Saturday April, 4th from 11am – 2pm.
An update on the April Stakeholders meeting will be sent out within the next two weeks.
COVID-19 Cancellations, Postponements and Closingsfor City of Salisbury
As part of the City of Salisbury’s response to COVID-19, there will be closings and cancellations. At this time all city facilities and offices are open, but some events and meetings will not be held. Please refer to this link for a list and check back for updates at salisburync.gov/closings.
Alcorn, a Salisbury native, graduated from Overton, Knox, Salisbury High School and Catawba College. He eventually ventured out of town to earn his MBA at UNC-Charlotte. Since 2001, he has been owner and CEO of Global Contact Services (GCS). GCS has about 1,000 employees and provides customer service support nationwide and internationally. Click beow to read more about Greg Alcorn
This award recognizes people and/or groups from the Salisbury-Rowan community who have made important contributions to improving human relations in the areas of education, employment, housing, industry, business, civic, church, advocacy and community service. To nominate a person and/or group, please visit, www.salisburync.gov/EDKnomination.
Every two years the City of Salisbury’s Community Appearance Commission and Salisbury Tree Board co-host the Biennial Awards to pay tribute to the many individuals, companies and organizations that make Salisbury a great city to live in. The event is a dinner and presentation at which those that have received Landscape of the Month Awards, Downtown Holiday Decoration Awards, Tree Awards and Development Awards are honored and recognized.