Main Street Program
Salisbury is a NC Main Street community. DSI carries out the Main Street program at the local level. The program has a Four-Point Approach® to downtown revitalization:
- Organization
- Promotion
- Design
- Economic Vitality
As part of this approach, DSI has three strategies to develop Downtown:
Downtown Economic Development Strategies
1) Downtown is the authentic historic center of arts, culture and entertainment for Rowan County.
Goal:
Promote awareness through storytelling and positive promotion of ongoing activities involving Arts, Culture and Entertainment in downtown.
Objectives:
Increase visitation to downtown and increase revenue for businesses by 10% by June of 2023 from June of 2019.
2) Downtown is the hub of technology, shopping and business in Rowan County.
Goal:
Downtown will be the place where business start-ups and entrepreneurs can be successful.
Objectives:
Support entrepreneurial opportunities for small businesses and start-ups by growing or expanding 9 new businesses by June of 2023.
3) Downtown is the center of urban living in Rowan County.
Goal:
Expand residential development in downtown with diverse residential options.
Objectives:
Increase downtown residents by 15% by year 2023.
