Downtown Salisbury, Inc.


Salisbury, NC (May 4, 2023) – Downtown Salisbury, Inc. has been designated as an Accredited Main Street America™ program for meeting rigorous performance standards. Each year, Main Street America and its partners announce the list of Accredited programs to recognize their exceptional commitment to preservation-based economic development and community revitalization through the Main Street Approach™.

Downtown Salisbury, Inc.’s performance is annually evaluated by [Your Main Street Coordinating Program Name, City of Salisbury][ST1] , which works in partnership with Main Street America to identify the local programs that meet rigorous national performance standards. To qualify for Accreditation status, communities must meet a set of rigorous standards that include commitments to building grassroots revitalization programs, fostering strong public-private partnerships, nurturing economic opportunity for small businesses and entrepreneurs, and actively preserving historic places, spaces, and cultural assets.

Downtown Salisbury experienced over $30 million in combined private and public investment, with 42 projects being completed in the district. As Downtown Salisbury grew by 13 businesses and 4 expanded businesses, it welcomed 50 added full-time jobs and 24 added part-time jobs, all of which contribute to a slight increase in rental rates, a sign of a healthy market in the community.

“Downtown Salisbury is thrilled to once again be accredited as a Main Street program, working to invigorate our Main Street community using economic vitality, design, and promotion as the backbone to successful economic development, said Sada Troutman, Downtown Development/DSI Director. Over the past year, Downtown Salisbury saw amazing commitment from property owners, business owners, residents, and visitors alike to make Salisbury a better place to live, work and play. This is highlighted by the safe and successful implementation of the Downtown Salisbury Social District, as well as record attendance at many downtown events.”

“We are very proud to acknowledge this year’s 862 Accredited Main Street America programs, and their steadfast dedication to nurture economically and culturally vibrant downtown districts,” said Hannah White, Interim President & CEO of Main Street America. “The increase in the size and impact of our network speaks volumes to the power of the Main Street movement to respond to the needs of local communities and drive innovative solutions.”

In 2022, Main Street America programs generated $6.2 billion in local reinvestment, helped open 7,657 net new businesses, facilitated the creation of 29,174 net new jobs, catalyzed the rehabilitation of 10,688 historic buildings, and leveraged 1,528,535 volunteer hours. On average, for every dollar that a Main Street program spent to support its operations, it generated $24.07 of new investment back into their downtown communities.

Collectively, 2 million people live or work within the boundaries of designated Main Street America districts. An estimated workforce of 1.1 million people contributes their skills and expertise to advancing the missions of these historic downtowns and commercial corridors.


ABOUT Downtown Salisbury, Inc.

As a Main Street America™ accredited program, Downtown Salisbury is a recognized leading program among the national network of more than 1,200 neighborhoods and communities that share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America. Please visit us on the web at  


Main Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. For more than 40 years, Main Street America has provided a practical, adaptable, and impactful framework for community-driven, comprehensive revitalization through the Main Street Approach™. Our network of more than 1,600 neighborhoods and communities, rural and urban, share both a commitment to place and to building stronger communities through preservation-based economic development. Since 1980, communities participating in the program have generated more than $101.58 billion in new public and private investment, generated 168,693 net new businesses and 746,897 net new jobs, rehabilitated more than 325,119 buildings, and levered over 33.7 million volunteer hours. Main Street America is a nonprofit subsidiary of the National Trust for Historic Preservation. For more information, visit

BellBlock1898 Apartments

Live in the heart of Downtown Salisbury in the premier historic, luxury BellBlock 1898 building. The apartments include assigned parking in a private gated parking lot with EV chargers, an elevator, quartz countertops, and original wood flooring and ceilings. Two apartments have extra large private balconies. All apartments (890-1195 sf) have 13- and 14-foot ceilings and are upgraded with all electric energy-efficient appliances and HVAC. All units have in-unit washers and dryers. Extra in-unit storage spaces and plenty of closet space. All units have large windows that you must see to believe. Conveniently located just off Fisher Street and most of the best restaurants in town as well as two blocks from the local brewery. And Salisbury’s brand-new Bell Tower Green Park is one block away.

Contact us at or 704-232-3497 for information or a tour.

South Main Book Company Participating in 2023 Greater Charlotte Book Crawl – March 7, 2023 – Press Release

Salisbury, NC: The independent bookstores of greater Charlotte are delighted to announce the return of the Greater Charlotte Book Crawl!

Beginning April 1, bookstore lovers can pick up Greater Charlotte Book Crawl (GCBC) passports at any of fifteen participating bookstores. Each visit to one of the bookstores during the month of April earns the crawler a new stamp – no purchase necessary. The ultimate goal is to visit all fifteen stores, from Salisbury to Rock Hill, before the GCBC ends on April 29: National Independent Bookstore Day.

Each “Finisher” will earn a special edition GCBC decal designed by Davidson artist Lily Clark; simply show a completed passport at any participating bookstore to collect a prize. Finishers can also submit a photo of their completed passport to be entered in a drawing for the Grand Prize: a collection of gift cards from each participating bookstore (a $300 value).

Coinciding with the GCBC is a book collection for area nonprofit Promising Pages, whose work aims to end book deserts in Charlotte. Collection bins will be at each of the locations, and GCBC participants are welcome to donate brand new or gently-used books for kids into the bins.

The Greater Charlotte Book Crawl launched in April 2022 as a way to celebrate the importance of bookstores in the literary ecosystem, to celebrate Charlotte’s unique and growing indie book scene, and to offer area readers a fun, adventurous way to connect with fellow book lovers.

“Partnering with other independent bookstores has been one of the highlights of my life as a bookseller so far,” says Alissa Redmond, owner of South Main Book Company in Salisbury. “I am working incredibly hard to have our bookmobile – a Japanese fire truck – operational by April 1 so Hazelnut, South Main’s trusty shop dog, and I can visit many of the other stores in the Crawl and raise awareness around literacy promotion in the Carolinas.”

For the full list of participating bookstores, more information about the Greater Charlotte Book Crawl, or a printable passport, please visit

315 N Main St

Great opportunity to purchase an income-producing building with full tenancy! Well maintained and located in Downtown Salisbury! This one-story building has Main Street parking near City and County buildings and an additional 16 parking spaces in the paved lot behind the building. Brick exterior with a stone front and a covered breezeway with a brick pathway that goes from the front to the back of the building. This outdoor common area is great for tenants to have meetings or just take a break from a busy day. The building is close to many other businesses, dining, and residential sections of Downtown Historic Salisbury. 

Call Jayne Helms at 704-798-5726 for more information or to view this property.

  • Building sale price – $549,000

Outside the box, inside the lines: Coloring book marketing concept captures Rowan County folks

Published 12:01 am Sunday, February 5, 2023

By Chandler Inions

SALISBURY — Successful marketing campaigns can stand out for humor and emotionality, but an underlying uniqueness can go a long way.

Numerous business owners around Salisbury and Rowan County participated in an unconventional marketing strategy with Coloring My Town. The organization creates coloring books featuring caricatures of figures from around the community.

When Fullers Market owner Justin Wells learned about the coloring book concept, he was immediately intrigued. “We get a lot of the same advertising things coming through the door,” Wells said. “Nothing sounds intriguing, but we saw this come through, and it looked so different. We thought, let’s try that one. It’s different from a regular advertisement or an ad on a menu at the restaurant. You may look at those, but do they stick with you?”

Tara Wallace , Coloring My Town Southeast owner and regional sales director, explained that they print more than 11,000 copies of the coloring book and distribute them throughout the school system.

“They are distributed to every student kindergarten through fifth grade in Rowan County,” Wallace said. “We give them teachers’ guides, which have ways to utilize the books in their classroom to teach all about their community. When they are done, we have the children take the books home and enjoy them with their families.

“It’s just a fun way to bring back that community pride and involve everyone in Salisbury and Rowan County, where there are a lot of different communities that we aim to bridge together.”

The books feature pages with city officials, business leaders, and academic figures, along with facts and history.

While Wallace oversees the project from start to finish, she said delivery day takes the cake. WHEN YOU SUPPORT OUR ADVERTISERS, YOU SUPPORT US. THANK YOU! “

The first day I go in to meet with the school or business, they have no idea why I am there,” Wallace said. “Delivery day is a whole other story. That is when I come in, and we see the smiles. Everyone loves seeing themselves in the book. We have built these relationships with them and it is so much fun to see their reaction and thank them in person for being a part of these books.”

Designing each page takes time, and sometimes they have to go back to the drawing board.

“We take a lot of cues from the business,” Wallace said. “We ask them what they would like their business represented in there. Sometimes, if I am there, I take pictures. I see some things. We talk about the business. Sometimes, they say I don’t have a clue, so my art team will come up with ideas. We’ll send a proof to them.”

Wallace explained that there is one overarching goal with each page. “

We make it personal,” Wallace said. “Every single page on there has a personal aspect on there, whether it is about a community event, principal, or whatever it might be.”

Fun Factory owner Marianna Riley Jarrett loved the idea as soon as she heard about it. “With my new business, I wanted to do more marketing and promoting,” Jarrett said. “This fits the perfect demographic for our businesses.”

Part of the organization’s mission is to get the coloring books into the hands of kindergarten through fifth graders in area schools.

“I think it is such an interesting and cool concept,” Jarrett said. “I absolutely loved having the custom design of the facility and the personal touch with me and my kids (Waylon and Wyatt).”

Jarrett also owns Spotlight Dance Academy. She took out pages for both of the businesses.

For the owner of Sweet Meadow Cafe, Heather Hopkins-Teeter, the concept was too tough to pass up.

“My advertising budget is not very big, so I tend to keep it grassroots. But this was such an unusual and unique way to do things,” Hopkins-Teeter said. “Incorporating it into the schools was just phenomenal, so I did find the extra money to put into this because it was such a unique project.”

Hopkins-Teeter’s daughter is in the fourth grade at Overton Elementary. The cafe owner said she was excited to hear about her daughter’s reaction to receiving a coloring book with her mom in it.

Seeing a Coloring Your Town version from his hometown of Statesville appealed to Backcountry & Beyond owner Jeff Moose.

“I saw a lot of local businesses there that I knew and had a lot of experience with,” Moose said.

Translating that to Salisbury seemed like a great plan to the outdoor goods business owner.

“Honestly, we just love being a part of the community,” Moose said.

Read more at:

Salisbury Human Relations Council hosts 2023 Dr. Martin Luther King, Jr. Celebration weekend

By David WhisenantPublished: Jan. 9, 2023 at 6:14 AM EST

Rather than one day, the celebration will take place over the upcoming weekend.(WBTV File)

ROWAN COUNTY, N.C. (WBTV) – The Salisbury Human Relations Council (HRC) hosts the annual Dr. Martin Luther King, Jr. celebration beginning Saturday, Jan. 14 through Monday, Jan. 16.

The “Dr. King Celebration Weekend” kicks off with the return of the MLK Parade along Main St. to Martin Luther King Jr. Ave., ending at the Civic Center, 315 S. Martin Luther King. Jr. Ave. There, the HRC will host a Community Resource Fair where Rowan County residents can receive health screenings, resources from local agencies, school supplies, and other gifts from 12:30 to 2 p.m.

Continue reading “Salisbury Human Relations Council hosts 2023 Dr. Martin Luther King, Jr. Celebration weekend”

Cheerwine Festival returning to Salisbury on May 20

By David WhisenantPublished: Jan. 9, 2023 at 4:57 PM EST

The Cheerwine is one of Salisbury’s most popular events.(David Whisenant-WBTV)

SALISBURY, N.C. (WBTV) – Cheerwine, the iconic 106-year-old cherry soda and its hometown of Salisbury, N.C., will host the annual Cheerwine Festival on Saturday, May, 20, from noon to 10 p.m.

According to a news release, the family-friendly festival will feature live entertainment from local and national bands, Cheerwine-inspired food and drinks, arts and crafts, kids activities and more. The full musical lineup and additional details will be released in the coming weeks.

Continue reading “Cheerwine Festival returning to Salisbury on May 20”

119 S. Lee St.

Exceptional opportunity for upscale live/work/studio condo in downtown historic Salisbury’s Fire House Urban Lofts. Within a block or so from your covered front door, you’ll find numerous restaurants (Cuban, Thai, Brazilian, Italian + American) and shops along with two (yes, 2!) live theaters and a brewery. Two blocks will bring you to the Rowan County’s main library across from the newly developed and beautiful Bell Tower Green Park. Your back door opens to a large, private, brick, condo-community patio with ADA ramp from rear parking. The condo interior offers 5 very adaptable rooms plus an ADA half bath and another bath with step-in shower. The largest room has two walls of windows plus built-ins, which could serve as a living room or conference room. What had been a breakroom could become a minimalist “New York kitchen”. Preview floor plan sketch to help visualize the possibilities. This truly is a “must see” property.

For more information about this beautiful downtown space, contact Mary Arey, or 704-640-5545.

Salisbury’s plan for the future now available for review

The Forward 2040 plan is a comprehensive outline for growth

Titled, “Forward 2040: Salisbury’s Framework for Growth,” the comprehensive plan is a guide for the City’s urban growth over the next 20 years relating to land use, future growth, physical development, and large-scale improvements.(David Whisenant-WBTV)

By David Whisenant

Published: Nov. 14, 2022 at 12:35 PM EST

SALISBURY, N.C. (WBTV) – A draft of the City of Salisbury comprehensive plan is now available for public review and feedback through virtual and in-person meetings, and on the city website here.

Titled, “Forward 2040: Salisbury’s Framework for Growth,” the comprehensive plan is a guide for the City’s urban growth over the next 20 years relating to land use, future growth, physical development, and large-scale improvements. The Forward 2040 steering committee developed the draft plan from residents’ vision of how the community should grow responsibly, and in a way that considers the efficient, equitable and cost-effective provision of city services.

The comprehensive plan process was initiated three years ago to address the city’s challenges and opportunities head-on, though the pandemic interrupted much of the plan’s progress. Now, the steering committee is ready to proceed with the feedback portion of the process.

The draft plan boasts 10 key themes:

  • Responsibly-Managed Growth
  • Context-Based Urban Design
  • Thriving, Livable Neighborhoods
  • Sustainable, Clean Natural Environment
  • Resilient, Diverse Economy
  • Healthy, Active Community
  • Equitable & Inclusive Community
  • Vibrant Community Atmosphere
  • Unique, Dynamic Downtown
  • Local & Regional Partnerships

“Public participation is the backbone of the Forward 2040 comprehensive plan,” said Salisbury Planning Director Hannah Jacobson. “While I am proud of the draft plan, it will only get better with feedback from this community.”

Each theme is listed separately on the webpage, each with an opportunity to leave written feedback. Other opportunities are available to review and provide feedback on the draft plan. The community planning department will host a series of in-person meetings:

  • Monday, December 5
  • 6:30 p.m. – 8:30 p.m.
  • Horizons Unlimited, 1636 Parkview Circle
  • Thursday, December 8
  • 11:30 a.m. – 1:30 p.m.
  • Rowan Museum, 202 North Main Street
  • Saturday, December 10
  • 10:00 a.m. – noon
  • RCCC North Campus, Building 600 Rm 101, 1333 Jake Alexander Blvd. South
  • January 2023 – TBD
  • Livingstone College
  • 701 W. Monroe Street

Residents also are able to engage directly with planners who helped create the plan. To sign-up to request small group or one-on-one presentations, visit //, call (704) 638-5230, or email

Virtual “office hours” meetings will be held via Zoom:

  • Friday, November 18 – Noon to 1 p.m.
  • Friday, December 2 – Noon to 1 p.m.
  • Friday, December 9 – Noon to 1 p.m.

For more information on the draft Forward 2040: Salisbury’s Framework for Growth comprehensive plan, please contact the planning department at (704) 638-5230, or email

Copyright 2022 WBTV. All rights reserved.

Salisbury Academy to open location in downtown Salisbury

By David Whisenant

PublishedNov. 15, 2022 at 6:20 AM EST

The Salisbury Academy Upper School (grades 9-12) is designed to make the journey of discovering and embracing that greatness accessible for each learner.(Submitted photo)

SALISBURY, N.C. (WBTV) – Salisbury Academy has announced that the Salisbury Academy Upper School will be located at 316 Depot Street in downtown Salisbury.

According to the school, the new downtown location enhances the SA experiential education model by leveraging the community as a classroom and community leaders as educators. Salisbury Academy Upper School students will engage in authentic work daily enhanced by the wealth of resources in the community to build their life skills and personal interests.

Internships with local businesses, visits to local art and theatre centers, and connections to governmental and nonprofit agencies will all be within a few blocks of the school’s location.

The school’s website describes the SA Upper School as an “academic journey is a thoughtful, four-year progression designed to develop students in alignment with the graduate profile (above). Annual themes, such as self-discovery and civic collaboration, braid together learning across all classes and are accentuated by a signature course experience called Compass.”

In their personal and social journey, upper school students have the benefit of engagement in their personal passions, encouragement to grow to their maximum potential, and inspiration from a diverse community of learners. SA students are celebrated as individuals as they, likewise, celebrate the individuality of their peers.

The Upper School provides its students a rich student experience by developing traditions and experiences that mark movement and achievement through these important four years, according to the website. From interest and service clubs to performances, socials, and annual field trips, the Upper School will build enriching student experiences that unite the student body across and within grade levels.

SA Upper School seeks to create partnerships to complement the work of other local educational institutions. For example, dual-enrollment opportunities with Catawba College provide juniors and seniors course options ranging from highly-transferrable general education courses to specific electives addressing personal interests. Collaborations with Rowan-Salisbury Schools and other local institutions continue to develop as well.

The SA Upper School experience can be both affordable and accessible.  A variety of scholarship opportunities are available.  See tuition rates here.

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