Cheerwine Festival returns to fill the streets of historic downtown Salisbury, N.C., with ‘cheer’ and family-friendly fun!

Two Girls Posing With Bottles

Cheerwine, the 103-year-old soft drink born and based in Salisbury, N.C., is once again teaming up with its home city to host the fourth annual “Cheerwine Festival” on Saturday, May 16, from noon-10 p.m. An estimated 60,000 people attended the 2019 event. 

Attendees will enjoy tasty Cheerwine-inspired food and drinks, live entertainment, local craft vendors, family-friendly activities and plenty of delicious ice-cold cherry goodness in downtown Salisbury.

And for the first time in festival history, one lucky Cheerwine fan will have his or her original artwork worn by thousands as the official design for the 2020 festival t-shirt.

This is an annual event that will take place the third (3rd) Saturday in May.

Downtown Wine Crawl Tickets On Sale Now

WAW Logo

Looking for the perfect holiday gift? Why not purchase your friend or family member a ticket to Downtown Salisbury’s signature wine tasting event! Wine About Winter takes place throughout downtown in the local bars, restaurants, specialty shops and boutiques.


Tickets include a souvenir wine glass, wine bag, wristband, and a tasting pass. Ticket holders are able to visit participating shops and restaurants to sip and sample a variety of 20+ wines from around Rowan County and beyond.

Friday, February 7, 2020 • 5 to 9 pm

New Years Eve at the Trolley Barn Kicks-Off the New Year

Happy New Year


New Year’s Eve festivities began at 9 p.m. and included light refreshments, live entertainment by the Salisbury-based band, Livehouse, games, live video from Times Square and ringing in the New Year at midnight! This was a free, family friendly event that was open to the public.


Beer and Wine was made available for purchase from Downtown Salisbury, INC. Celebrate the start of 2020 as a community with us!


We look forward to bringing in the 2021 New Year at the newly rennovated Bell Tower Green Park! And we hope to see you there!

Lets ring in #2021
This event is held annually on New Year’s Eve. Box


Cheerwine Festival returns to fill the streets of historic downtown Salisbury, N.C., with ‘cheer’ and family-friendly fun

Cheerwine, the 103-year-old soft drink born and based in Salisbury, N.C., is once again teaming up with its home city to host the fourth annual “Cheerwine Festival” on Saturday, May 16, from noon-10 p.m. An estimated 60,000 people attended the 2019 event. 

Attendees will enjoy tasty Cheerwine-inspired food and drinks, live entertainment, local craft vendors, family-friendly activities and plenty of delicious ice-cold cherry goodness in downtown Salisbury.

And for the first time in festival history, one lucky Cheerwine fan will have his or her original artwork worn by thousands as the official design for the 2020 festival t-shirt.

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