Main Spotlight: Announcing the 2021 Main Street America Designated Communities

Photo by NC Main Street Program
People eating outside

Announcing the 2021 Main Street America Designated Communities and 2020 Reinvestment Statistics

We are proud to announce that 883 Main Street programs across the country have earned Accredited status, Main Street America’s top level of recognition. This elite designation signifies a strong commitment to preservation-based economic development and community revitalization, along with a track record of effectively applying the Main Street Approach™. We also applaud the 337 programs that have been designated as Main Street America Affiliates this year. These programs have created meaningful improvements in their communities and are on the pathway to achieving even more significant economic, physical, and organizational improvements in their downtowns.

Combined, these Accredited and Affiliate communities generated $4.14 billion in local reinvestment, helped open 4,356 net new businesses, generated 14,988 net new jobs, catalyzed the rehabilitation of 8,488 historic buildings, and clocked 983,702 volunteer hours in 2020. Learn more and celebrate the incredible work of the Main Street movement in this week’s Main Spotlight.

COVID-19, City Operations and Event Update

As you know, the COVID-19 virus (Coronavirus) is a rising concern and has been declared a pandemic. This topic was discussed during the NC Main Street Conference this week as this unfortunate news broke. Downtown Salisbury, Inc. staff have spoken to other business owners and Main Street managers across the State and would like to share some of the strategies below that encourage healthy customers to shop in-store and on-line with their local small business owning friends and neighbors during this difficult period. 

What You Need to Know About Coronavirus

  • This is an emerging, rapidly evolving situation and the City and Downtown Salisbury, Inc. will continue to monitor and provide updated information to as it becomes available.
  • While COVID-19 is a serious public health threat, the current immediate health risk to the general public in North Carolina is considered low at this time.
  • COVID-19 is most often spread through the air by coughing or sneezing, through close personal contact (including shaking hands) or through touching your nose, mouth or eyes before washing your hands. 

Business Owners: Tips for Increasing Sales

  • Continue promoting the value of supporting locally owned businesses.
  • Encourage customers to buy gift cards for use at a later date.
  • Add online gift card sales to your website.
  • Consider offering delivery services –
    • Restaurants, if people aren’t coming to you to eat, go to them (wait staff becomes delivery drivers)
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Important Event and City Updates

Ring in Spring

In light of recent announcements regarding COVID-19 and large gatherings, Downtown Salisbury, Inc. has decided to CANCEL the Ring in Spring event that was scheduled for Saturday April, 4th from 11am – 2pm. 

Stakeholders Meeting

An update on the April Stakeholders meeting will be sent out within the next two weeks.

COVID-19 Cancellations, Postponements and Closingsfor City of Salisbury

As part of the City of Salisbury’s response to COVID-19, there will be closings and cancellations. At this time all city facilities and offices are open, but some events and meetings will not be held. Please refer to this link for a list and check back for updates at

For community closings, refer to the Salisbury Post.

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What We Are Doing and Recommend to Protect Valued Employees and Customers

  • We are following CDC guidelines regarding environmental cleaning and are also increasing the frequency of cleaning city-operated buildings. We will also continue to check bathrooms to ensure handwashing supplies are stocked and available.
  • Posters and other educational materials have been posted and made available
  • Meetings with large number of employees are strongly discouraged.
  • The City is encouraging meetings and events be kept to a minimum and video conferencing or call-in networking utilized instead. The City will adhere to the concept of “social distancing” where a minimum of 60” distance between people is advised.

At this time, City operations will continue as normal, with the exception of City Council meetings. City Council meetings will still be open to the public; however, the City is asking that only employees who have presentations to City Council attend. The Council meeting can be watched at home on Access16 or online at 

Make a Plan

  • If a community spread of COVID-19 happens in Salisbury, it is important to have a plan in place for yourself, your family, your staff and business. Things to consider when making your plan:
  • Stay informed – know where to go to receive the most accurate updates.
  • Ensure your entire business and household is practicing the everyday preventative actions listed above.
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As everyone takes extra precautions as a result of the Coronavirus, we would like to encourage each of you to buy local!

In times of economic uncertainty, it’s important to support our local business community. You might consider purchasing gift cards for local establishments. For a list of Chamber members visit

Resources are being made available to help small business during this time.For more information on Coronavirus Small Business Disaster Assistance visit the following link:

*Thank you to the Rowan Chamber*

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Be sure to join and use the stakeholder closed Facebook group to share good news, tips you may have found helpful, sources for affordable digital marketing consultants, and to keep their eye on the ball.

We Are Main Street – March ThemeThis month, we are celebrating Main Street YOUTH. Please be sure to join us in this month-long celebration by sharing the stories and initiatives of the young people who are making a difference in your downtown using #WeAreMainStreet.

For more details on how to get involved with the We Are Main Street campaign this month, please visit the Main Street blog.

Forward 2040

Forward 2040 Logo

The City of Salisbury is working with the community to create a new Comprehensive Plan for a stronger and smarter future.

Forward 2040 is a comprehensive plan to guide the City’s growth over the next 20 years relating to land use, future growth, physical development, and capital improvements. Importantly, Forward 2040 will flow from the people’s vision of how the community should work together and grow wisely.

Your feedback on the plan is invaluable for creating a plan to serve all of Salisbury. There are two ways to provide your feedback for the plan: online survey or meeting in a box.

Click here for more information about the Forward 2040 Comprehensive Plan.

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