Salisbury is providing the backdrop for a new feel-good film.

Hallmark is currently filming a new movie in charming Salisbury, North Carolina.  

Production on the forthcoming drama called To Her With Love kicked off this week. It’s reportedly the first movie to film in the city known as the birthplace of Cheerwine since the start of the coronavirus pandemic. 

According to Queen City News, filming will take place across the city— inside Salisbury High School, in the downtown area, and on the 400 block of Fulton Street—through Friday. 

“I think that this being a Hallmark movie makes it more of a quaint feel, and so they wanted more of a quaint location. And I think Salisbury definitely serves that,” Salisbury communications director Linda McElroy told the local news outlet.

The 65-person production hired a few locals as production assistants, and even put out a casting call for extras. 

“When I heard the movie, it got all of us excited,” an extra named Paula told Queen City News. “Even the mail lady.”

Hallmark has yet to share details on the movie, but we’ll provide updates as we get them!

Road closures, detours expected along South Fulton, West Horah, Main, and Fisher streets.

By David Whisenant

SALISBURY, N.C. (WBTV) – A made-for-TV Hallmark movie is set to film in various locations in Salisbury next week, according to the City of Salisbury.

The production may affect travel near Salisbury High School, homes along the 400 block of South Fulton Street, and the 100 block of East Fisher Street, Tuesday, June 28 through Friday, July 1. Intermittent road closures also may occur on Saturday, July 2 along South Fulton Street. Detour signage will be in place.

Expected road closures and/or traffic shifts include:

Tuesday, June 28

400 Block of South Fulton Street from West Monroe to West Horah Streets

300 block of West Horah Street from South Fulton to South Jackson Streets

Wednesday, June 29 (and possibly Saturday, July 2)

400 Block of South Fulton Street from West Monroe to West Horah Streets

300 block of West Horah Streets from South Fulton to South Jackson Streets

Friday, July 1

200 block of South Main Street from Bank to Fisher Streets

100 block of East Fisher Street from South Main to South Lee Streets

Residents, merchants and downtown visitors will have access to homes and businesses during filming.

An air date for the movie is unknown.

SALISBURY, N.C. (Thursday, June 23, 2022) – The Downtown Salisbury Social District (DSSD) becomes official Friday, July 1, after months of preparation, discussion, merchant information sessions and final City Council approval.

               A social district is a designated area in which alcoholic beverages are allowed to be carried in open containers on the street. Salisbury’s Social District follows the passing of the Bring Business Back to Downtown Bill by the Alcoholic Beverage Control Commission, which aims to increase economic vitality in North Carolina downtowns.

               Beginning Friday, July 1, downtown visitors will be able to purchase an alcoholic beverage in a special DSSD cup from an ABC-permitted, participating business. Participating businesses, including retailers that allow drinks into their stores, will feature a “Downtown Salisbury Social District” sticker at the door/window.

               DSSD boundary signs will be posted along the route over the next few days. A boundary map also is available on the Downtown Salisbury website, and accessed via the QR code on all social district signs. Drinks must be consumed within the social district and before entering any vehicle.

               Visitors may stroll within the district Monday through Sunday between noon and midnight. Within Bell Tower Green Park, Monday through Sunday, as follows:

• November 1 through March 1: between 5 p.m. and park closing
• March 2 through October 31: between 6 p.m. and park closing

               Alcoholic beverages may not be consumed or sold during and within the boundary of a public street festival, during a special event sponsored by the City of Salisbury, or within the boundary of Bell Tower Green Park when the event is permitted and held per city ordinance. This does not prohibit the sale and consumption of alcoholic beverages within Bell Tower Green Park pursuant to a properly licensed and permitted event.

               Violations of social district rules should be reported to the Salisbury Police Department at 911.

               For more information, lists of participating businesses and rules and regulations, visit downtownsalisburync.com/socialdistrict.

As a Main Street America™ accredited program, Downtown Salisbury is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America. Please visit us on the web at www.downtownsalisburync.com.

###

 Salisbury residents encouraged to vote now to advance Downtown Salisbury

Downtown Salisbury is in the running to capture a $25,000 cash prize in the “Independent We Stand,” Main Street small-business program. Salisbury residents, business owners and visitors are encouraged to vote for Downtown Salisbury in the quarterfinals at https://www.mainstreetcontest.com/nominees before Sunday, Nov. 7.

Continue reading “Downtown Salisbury vying for $25K Cash Prize in national contest recognizing America’s Main Streets and their “Road to Recovery””

Downtown Salisbury, Inc. (DSI) and the Empire Redevelopment Task Force (ERTF) have unanimously voted to move forward with a boutique hotel concept with residential and commercial mixed-use for the redevelopment of the former Empire Hotel, awarding the development bid to Charlotte-based developer, Brett Krueger, and his affiliate, Howard Kosofsky.

The Empire Redevelopment Task Force launched its Request for Proposal (RFP) in September 2020. Over the past year, the Task Force has engaged in an extensive and thorough evaluation process in its efforts to select a developer and project design that is the most economically-viable option for Downtown Salisbury. The Task Force released its evaluation timeline for public review. See Enclosure.

Krueger has over 25 years of experience in construction, residential, and commercial development. He served as VP of Operations for MRK Investments where he conceptualized and led the development of nationally recognized boutique hotels to include The Ivey’s Hotel in uptown Charlotte and The Windsor Hotel in Asheville.

Krueger intends for the luxury boutique hotel to be decorated with historic items original to Salisbury, to include a blend of boutique and antique design where the past meets modern convenience. He plans to solicit the public for assistance with the acquisition of “all things Salisbury from past, current, to future.”

Continue reading “Downtown Salisbury, Inc and the Empire Redevelopment Task Force Announce Winner of Bid For Empire Hotel Block”