2019 Cheerwine Festival

Ring in Spring at the Bell Tower

 Saturday, March 24, 2018

11:00 A.M. – 2:00 P.M.

in Historic Salisbury!



*Due to the threat of rain, Ring in Spring will be relocated to City Hall, 217 South Main Street from 11 AM to 2 PM. Easter Bunny photos, crafts, and activities will continue there. Hay rides have been cancelled. The “fill your own Easter basket” activity will continue as planned, for those that wish to participate. Please enter through the front door, located on South Main Street. There is parking available behind City Hall, which can be accessed from Bank or Lee Street.* 

A professional photographer will be onsite offering
FREE photos with the Easter Bunny

While you wait, enjoy spring crafts,
snacks and family fun.
Then, spend the afternoon shopping and strolling
in downtown boutiques and gift shops.


– Fill your own Easter Basket –

Pick up a map at City Hall beginning at 11 AM.
Follow the map to participating businesses to
gather eggs and treats to fill your basket.
This is a free event, but quantity is limited. First come, first served. One basket and map per child.



Santa & the Grinch at the Bell Tower

Saturday, November 25th

11:00 AM – 2:00 PM

Come and have your picture taken!


The holiday cheer continues in downtown Salisbury with Santa Claus and the Grinch Antique Fire Truck Rides on East Innes Street in front of the Visitors Center. After, wrap up your holiday shopping early, enjoy a meal with your family, or simply enjoy the festive atmosphere of downtown with an afternoon stroll.

FREE event, open to the public.

The event is weather permitting, no rain date.

Holiday Night Out

An annual tradition on Black Friday

in historic Downtown Salisbury!

An annual tradition on Black Friday in historic Downtown Salisbury, all are invited to share in holiday cheer while enjoying unique shopping opportunities in our many charming shops during Holiday Night Out.

East Fisher Street will be transformed into Downtown Salisbury’s very own Winter Wonderland! Stop by and visit with Santa & the Grinch (5-9 pm) while enjoying live music from Lee and Allison Crowell Music (6-8 pm). Enjoy free holiday hayrides, make your own Christmas tree ornaments, take part in a fake snowball fight, and play in the bounce house.

Keep an ear out for holiday carols by Victorian Voices who will be strolling around downtown. A giant Charles Dickens (stiltwalker) will be making a special appearance from 6-8 pm. East Coast Giants Stiltwalkers

Get your holiday shopping done early in downtown Salisbury. Stop by one of our many boutiques or specialty shops to find the perfect gifts. Be sure to dine in one of our many fabulous restaurants, bakeries, coffee shop, or candy store. Downtown Salisbury IS the Place for the Holidays and a Carolina original since 1753.

Rail Walk Studio and Gallery

Join us for the Opening Reception

Friday, April 7th from 5:30 pm – 7:30 pm

Gallery Gallop – Friday Night Trolley Tour

Join us for Gallery Gallop

Showcasing Downtown Salisbury

Galleries and Artists

June 2, 2017    –   5:00 PM – 9:00 PM


Come to Downtown Salisbury for an evening of late night shopping and dining.  This event will feature a trolley tour of Salisbury’s many galleries and businesses.

Enjoy live music on the sidewalks, food and free family fun.

Click here for a map of the galleries open for the event.

Live Leprechaun Challenge and Hunt for Gold



Join us for an evening of St. Patrick’s Day cheer with late night shopping, dining, and family fun.

Be a part of the mannequin challenge!
Dress in green and FREEZE every half hour between 6 and 8 PM throughout downtown.

Drop by the Visitor’s Center (204 E Innes St) anytime between 5 PM and 8:30 PM to pick up your child’s empty “pot of gold”. Follow the map to participating locations to collect gold coins.
Stop by Creative Teaching Aids (310 S Main St) to reach the end of the rainbow and receive special prizes.

Also visit Creative Teaching Aids and let your child create their own Leprechaun Trap between 5 and 9 PM.

All activities during the evening are free. This is a rain or shine event.

Wine About Winter is SOLD OUT!!

The Fourth Annual Wine About Winter tasting crawl event in Historic Downtown Salisbury, North Carolina on Friday, February 3, 2017 is SOLD OUT!!

The event is from 5:00 PM – 9:00 PM – WILL CALL opens at 4:00 PM.

Wine About Winter tickets include:

one (1) souvenir wine glass
one (1) Sommelier Corkscrew
walking map

AGE RESTRICTION: All ticket holders must be 21 years old or above. State issued photo I.D. showing date of birth required for each ticket holder in order to pick up your items listed above on Friday, Feb. 3, 2017 (regardless of age). Each individual ticket holder must be present when picking up their tickets at Will Call to verify age.

Day of Event: 5:00 pm to 9:00 pm, Go to the Lobby of the Visitors Center (204 E Innes St.)  pick-up your glasses, corkscrew, walking map, and wristband. This can ONLY be picked up ON event day because everyone must be I.D.d to ensure the age restriction is met.

SOLD OUT!! – STAYING OVERNIGHT? Combine ‘Wine About Winter tickets with your Salisbury-Rowan County hotel or B&B stay and save! Book an overnight stay during WAW 2017 in Salisbury-Rowan County and get two (2) FREE tickets ($45 value). Visit www.visitsalisburync.com for more information about Rowan County.

Come Tickle Our Ivories

Join us on Friday, May 5th

for the kick-off of the
Come Tickle Our Ivories project.


The grand reveal of the

newest downtown pianos

will take place at 5:00 PM.

Piano locations to be announced.


Also enjoy a Cinco de Mayo Celebration with food trucks, music, dancing,
and family fun!


Hop Around Town