2023 Cheerwine Festival

The Cheerwine Festival is back!

It’s our yearly celebration of where we’re from and everyone who makes us a Uniquely Southern favorite. The family-friendly festival will feature live entertainment from local and national bands, Cheerwine-inspired food and drinks, arts and crafts, kid’s activities, and of course, all the Cheerwine you can drink!

Things to do at the Festival:

  • Immerse yourself in Cheerwine’s southern history at the Rowan Museum’s Cheerwine exhibit, featuring rare memorabilia on loan from Cheerwine and private collectors.
  • Savor mouthwatering Cheerwine-inspired food from 35+ vendors from across the Carolinas.
  • Sample delicious Cheerwine-infused craft beer from regional craft breweries.
  • Visit the Food Lion “Carolina Brands” attraction and experience unique regional flavors from favorites and more.
  • Play at the F&M Bank Kids Zone, including entertainment and activities for little ones.
  • Shop for arts and crafts, as well as fun and unique Cheerwine merchandise, from over 50 different vendor booths.
  • Check out our Hotwire Communications stage for FREE live music all day long!

Visit the Cheerwine Festival Facebook page to stay CHEERED up for the full musical lineup and additional details, which will be released in the coming weeks!


May 20 2023


12:00 pm - 10:00 pm


Downtown Salisbury
Salisbury, NC
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