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Cheerwine Festival returns to fill the streets of historic downtown Salisbury, N.C., with ‘cheer’ and family-friendly fun!

Two Girls Posing With Bottles

Cheerwine, the 103-year-old soft drink born and based in Salisbury, N.C., is once again teaming up with its home city to host the fourth annual “Cheerwine Festival” on Saturday, May 16, from noon-10 p.m. An estimated 60,000 people attended the 2019 event. 

Attendees will enjoy tasty Cheerwine-inspired food and drinks, live entertainment, local craft vendors, family-friendly activities and plenty of delicious ice-cold cherry goodness in downtown Salisbury.

And for the first time in festival history, one lucky Cheerwine fan will have his or her original artwork worn by thousands as the official design for the 2020 festival t-shirt.

This is an annual event that will take place the third (3rd) Saturday in May.

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Forward 2040

Forward 2040 Logo

The City of Salisbury is working with the community to create a new Comprehensive Plan for a stronger and smarter future.

Forward 2040 is a comprehensive plan to guide the City’s growth over the next 20 years relating to land use, future growth, physical development, and capital improvements. Importantly, Forward 2040 will flow from the people’s vision of how the community should work together and grow wisely.

Your feedback on the plan is invaluable for creating a plan to serve all of Salisbury. There are two ways to provide your feedback for the plan: online survey or meeting in a box.

Click here for more information about the Forward 2040 Comprehensive Plan.

take survey
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New & Upcoming in Downtown

New Business Image

100 Block of North Main St.

  • Donna’s Place
  • Cafe Pasta
  • Lost & Found – Moved to new location, 105 N. Main
  • Jaynes Helms Group – Moved to new location, 108 N. Main

200 Block of South Main St.

  • Made Man Barber & Shave – Moving to a new location, 205 N. Main St.

200 Block of Depot St.

  • Studio 35

300 Block of Depot St.

  • Team Automotive Group

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Congratulations to the 2020 Biennial Winners

Every two years the City of Salisbury’s Community Appearance Commission and Salisbury Tree Board co-host the Biennial Awards to pay tribute to the many individuals, companies and organizations that make Salisbury a great city to live in. The event is a dinner and presentation at which those that have received Landscape of the Month Awards, Downtown Holiday Decoration Awards, Tree Awards and Development Awards are honored and recognized. 

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Congratulations to Greg Alcorn for winning the Elizabeth Duncan Koontz Award

Alcorn, a Salisbury native, graduated from Overton, Knox, Salisbury High School and Catawba College. He eventually ventured out of town to earn his MBA at UNC-Charlotte. Since 2001, he has been owner and CEO of Global Contact Services (GCS). GCS has about 1,000 employees and provides customer service support nationwide and internationally. Click beow to read more about Greg Alcorn  

This award recognizes people and/or groups from the Salisbury-Rowan community who have made important contributions to improving human relations in the areas of education, employment, housing, industry, business, civic, church, advocacy and community service. To nominate a person and/or group, please visit, www.salisburync.gov/EDKnomination.

Read more about Greg AlcornDownload
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Cheerwine Festival returns to fill the streets of historic downtown Salisbury, N.C., with ‘cheer’ and family-friendly fun

Cheerwine, the 103-year-old soft drink born and based in Salisbury, N.C., is once again teaming up with its home city to host the fourth annual “Cheerwine Festival” on Saturday, May 16, from noon-10 p.m. An estimated 60,000 people attended the 2019 event. 

Attendees will enjoy tasty Cheerwine-inspired food and drinks, live entertainment, local craft vendors, family-friendly activities and plenty of delicious ice-cold cherry goodness in downtown Salisbury.

And for the first time in festival history, one lucky Cheerwine fan will have his or her original artwork worn by thousands as the official design for the 2020 festival t-shirt.

Read More
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Downtown Salisbury, Inc. Launches NEW Website

Downtown Salisbury, Inc. (DSI) is pleased to announce the upcoming launch of their new website in February 2020. In partnership with City of Salisbury staff, the development and design of the website was completed in-house at no cost.

The website’s development process focused on two primary concerns: mobile-first design and better functionality for residents, visitors and local business/property owners. The new mobile-first design is future forward, taking into account that over 70% of people use their mobile phone to access the internet and those numbers are likely to grow. The updated navigation provides clearly organized content that is easy to access. The public can now add their events to the event calendar for review by DSI staff, and the business listings can be managed directly by the business owners


In addition, DSI’s newsletter articles will be archived on the website and signing up to receive the newsletter emails each month is easy and fast. DSI staff will be constantly updating the website’s content with helpful information, articles, blogs, newsletters, announcements and more.


The website integrated DSI’s new branding with clean, colorful graphics. The main web page features a custom video highlighting downtown Salisbury, which will be updated annually.


We hope you find the new website fresh and modern; we worked hard to make sure it contained valuable information to assist you with your downtown Salisbury, NC needs. 

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Downtown Wine Crawl Tickets On Sale Now

WAW Logo

Looking for the perfect holiday gift? Why not purchase your friend or family member a ticket to Downtown Salisbury’s signature wine tasting event! Wine About Winter takes place throughout downtown in the local bars, restaurants, specialty shops and boutiques.


Tickets include a souvenir wine glass, wine bag, wristband, and a tasting pass. Ticket holders are able to visit participating shops and restaurants to sip and sample a variety of 20+ wines from around Rowan County and beyond.

Friday, February 7, 2020 • 5 to 9 pm

Purchase Tickets
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New Years Eve at the Trolley Barn Kicks-Off the New Year

Happy New Year


New Year’s Eve festivities began at 9 p.m. and included light refreshments, live entertainment by the Salisbury-based band, Livehouse, games, live video from Times Square and ringing in the New Year at midnight! This was a free, family friendly event that was open to the public.


Beer and Wine was made available for purchase from Downtown Salisbury, INC. Celebrate the start of 2020 as a community with us!


We look forward to bringing in the 2021 New Year at the newly rennovated Bell Tower Green Park! And we hope to see you there!

Lets ring in #2021
This event is held annually on New Year’s Eve. Box


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Rowan Public Library to host community job fair Friday

Rowan Public Library will host a free job fair from 10 a.m. to 1 p.m. Friday, January 17th at 201 W. Fisher St.


It is open to the public and will offer job-seekers the opportunity to network with local employers who are recruiting to fill open positions. No registration is required.Job Fair 2018 is a response to community request.

It is open to the public and will offer job-seekers the opportunity to network with local employers who are recruiting to fill open positions. No registration is required.Job Fair 2018 is a response to community request. .

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